Director Product Design

LTK/rewardStyle Dallas, TX 2019-Present

RewardStyle is driving more than $1B in annual retail sales by uniting brands, influencers, and consumers through the power of distributed original content.

Responsibilities include:

  • User experience

  • User Research

  • Mobile subject matter expert

  • LIKEtoKNOW.it app experience design lead

  • consumer experience

  • Strategy

  • Team management

Director, Experience Design & Creative

Strive Consulting Dallas, TX 2016-2019

Strive is a full service, nationwide consultancy with a focus in Delivery Leadership, Information Management & Analytics, Application Development, and Digital Experience.

Responsibilities include:

  • User experience

  • User Research

  • Organizational change and transformation

  • Brand stewardship

  • Multi-channel marketing strategy

  • Social Strategy

  • Team management

  • Digital property assessment and strategy

Principal, User Experience Design & Architecture

Mobiquity Inc., Dallas, TX 2015-2016

Clients include ExxonMobil, Johnson & Johnson, Logisticare, Kum & Go

  • Leading client discovery sessions (Mobiquity Box 0)

  • Engagement definition

  • Create business and technical requirements

  • Conceptual creation and direction of initial creative directions

  • Wire frame creation

  • Technical annotations

  • Regular client contact and leadership of the creative team

  • Direction for creative teams from a technical and user experience perspective

  • Lead creative duties in a UX driven shop

  • Pre-sales and new client pitch work

 

Director of Creative and Experience Design

Boom Box, New York, NY 2014-2015

Clients include American Express across multiple verticals including B2B and B2C, Costco, Delta.

  • Creative direction of a team of art directors, writers and experience designers

  • Creative leadership of agency clients and internal projects

  • Expertise in usability, mobile first execution, and mobile video with social integration

  • Social design with an eye toward multi media sharability

  • Social site programatics in relation to design and development of a social network

  • Social influencer strategy and execution

  • Social media strategy, execution and best practices across multiple verticals

  • Experience design expertise and execution across multiple platforms

  • Business intelligence expertise and execution across multiple disciplines

  • Management of internal relationships between agency disciplines

  • Client management and sales across multiple disciplines and platforms

  • Agency leadership staffing, and planning

  • Fiscal planning and quarterly results tracking

 

Creative Director

Freelance, New York, NY 2014

Clients include Klink, Viacom, Coca-Cola, Diet Coke, Logo TV, Why Whisper Collective, Kula for Karma, Olivia Knox, WeShould and United Airlines.

  • Creative leadership of multiple clients and disciplines

  • App development inclusive of UX/UI and user flows

  • Expertise in usability, mobile first execution, and mobile video with social integration

  • Creative direction across multiple platforms, mediums and strategies

  • Social design with an eye toward multi media sharability

  • Social site programatics in relation to design and development of a social network

  • Redesign of an influential LGBTQ social network

  • Social influencer strategy and execution

  • Social media strategy, execution and best practices across multiple verticals

 

Vice President, Creative Director

Likeable Media, New York, NY 2012-2014

Clients include Seamless, Sodastream, Entenmann’s, Extra Space, Pure Barre, Medtronic, Kaplan Education, Ritani, Tria, Gogo Inflight

  • Agency management of cross discipline teams

  • Established agency goals, values, and internal programmatics

  • Managed outward bound marketing blog and social effort

  • Set yearly revenue goals, responsible for a 200% increase in creative billings in 2 fiscal quarters

  • Increased revenue across agency established 20% fiscal growth

  • Established creative, development, and project management process that are still in use across agency and discipline

  • Creative leadership and establishment of creative practice

  • Social Strategy across all clients

  • Social Design and best practices establishment

  • Client service from a creative angle, on and available 24/7 for client needs

  • Web technology expertise, vendor selection, and management

  • Video expertise, vendor selection, and management

  • Personally responsible for upwards of 36 active clients and projects at 1 time

  • Directly managed and mentored a team of art directors, writers, strategists, and project managers.

  • Multiple winning pitches, notable clients are Sodastream, Seamless, Entenmann’s, Kaplan Education, Medtronic, and Tria

 

Senior Art Director 

Big Fuel, New York, NY 2011-2012

Clients included: GM and Samsung Global

  • Art direction of fortune 50 brands

  • Creative leadership across agency

  • Social strategy and expertise

  • Client facing role with regular client interaction, responsible for multiple social campaigns coming to market

  • Web technology expertise with a deep understanding of how • web technology translates to social media platforms

  • Pitch and new business member with wins that included Phillips and Samsung Global

 

Senior Art Director 

Digitas, New York, NY 2009-2011

Clients included American Express in multiple B2B and B2C verticals with a focus on Business Platinum , Samsung Global, and Samsung Mobile

  • Art direction and creative leadership of fortune 50 brand

  • Leadership across disciplines and practices, including print, digital, and video

  • Expertise in development of cross media and cross platform campaigns

  • Expertise in digital, print, and video

  • Expertise in managing multi million dollar shoots for both video and photo

  • Extensive client interaction and management of expectations independent of oversight

  • Web technology experience, knowledge, best practices

  • Extensive concepting for platform and project based work

 

Senior Art Director 

Tribal DDB, Dallas, TX 2005-2009

Clients included: Mobil1, Nokia, Arby’s, Frito-Lay, Pepsi, Pepsico, Product (RED) At&t, and Wal-mart.

  • Art direction and creative leadership of fortune 50 brands

  • Leadership across disciplines and practices, including print, digital, and video

  • Expertise in development of cross media and cross platform campaigns

  • Expertise in digital, print, and video

  • Expertise in managing multi million dollar shoots for both video and photo

  • Extensive client interaction and management of expectations independent of oversight

  • Web technology experience, knowledge, best practices

  • Extensive concepting for platform and project based work

  • Pitch team wins included Pepsico, Product (RED), At&t, Walmart, Arby’s, and Nokia

 

Lead Creative Consultant

Jet Powered Group, Fort Worth, TX 2004-2005

Fort Worth based branding firm

  • Art direction of local and national brands

  • Creative leadership of a team of freelance and full time designer and writers

  • Marketing strategy for a team of professionals

  • Web technology experience and executional best practices

 

CEO

Sitio Entertainment, Inc. San Francisco, CA 2001-2004

Designed and executed all marketing, advertising and promotions for the Up & Down Club. 

  • Management of 20+ employees,

  • Talent bookings

  • Day-to-day operation of a nightclub in San Francisco's SOMA district.

 

Interactive Art Director 

Doremus Advertising, San Francisco, CA 2000-2001

Clients include Morgan Stanley, Tektronix, Hitachi Data systems, Microsoft

  • Art direction of national brands

  • Creative leadership of a team of freelance and full time designer and writers

  • Web technology experience and executional best practices

  • Flash design/actionscript

  • HTML programming.