Director Product Design

LTK/rewardStyle Dallas, TX 2019-Present

RewardStyle is driving more than $1B in annual retail sales by uniting brands, influencers, and consumers through the power of distributed original content.

Responsibilities include:

• User experience

• User Research

• Mobile subject matter expert

• LIKEtoKNOW.it app experience design lead

• consumer experience

• Strategy

• Team management

Director, Experience Design & Creative

Strive Consulting Dallas, TX 2016-2019

Strive is a full service, nationwide consultancy with a focus in Delivery Leadership, Information Management & Analytics, Application Development, and Digital Experience.

Responsibilities include:

• User experience

• User Research

• Organizational change and transformation

• Brand stewardship

• Multi-channel marketing strategy

• Social Strategy

• Team management

• Digital property assessment and strategy

Principal, User Experience Design & Architecture

Mobiquity Inc., Dallas, TX 2015-2016

Clients include ExxonMobil, Johnson & Johnson, Logisticare, Kum & Go

• Leading client discovery sessions (Mobiquity Box 0)

• Engagement definition

• Create business and technical requirements

• Conceptual creation and direction of initial creative directions

• Wire frame creation

• Technical annotations

• Regular client contact and leadership of the creative team

• Direction for creative teams from a technical and user experience perspective

• Lead creative duties in a UX driven shop

• Pre-sales and new client pitch work

Director of Creative and Experience Design

Boom Box, New York, NY 2014-2015

Clients include American Express across multiple verticals including B2B and B2C, Costco, Delta.

• Creative direction of a team of art directors, writers and experience designers

• Creative leadership of agency clients and internal projects

• Expertise in usability, mobile first execution, and mobile video with social integration

• Social design with an eye toward multi media sharability

• Social site programatics in relation to design and development of a social network

• Social influencer strategy and execution

• Social media strategy, execution and best practices across multiple verticals

• Experience design expertise and execution across multiple platforms

• Business intelligence expertise and execution across multiple disciplines

• Management of internal relationships between agency disciplines

• Client management and sales across multiple disciplines and platforms

• Agency leadership staffing, and planning

• Fiscal planning and quarterly results tracking

Creative Director

Freelance, New York, NY 2014

Clients include Klink, Viacom, Coca-Cola, Diet Coke, Logo TV, Why Whisper Collective, Kula for Karma, Olivia Knox, WeShould and United Airlines.

• Creative leadership of multiple clients and disciplines

• App development inclusive of UX/UI and user flows

• Expertise in usability, mobile first execution, and mobile video with social integration

• Creative direction across multiple platforms, mediums and strategies

• Social design with an eye toward multi media sharability

• Social site programatics in relation to design and development of a social network

• Redesign of an influential LGBTQ social network

• Social influencer strategy and execution

• Social media strategy, execution and best practices across multiple verticals

Vice President, Creative Director

Likeable Media, New York, NY 2012-2014

Clients include Seamless, Sodastream, Entenmann’s, Extra Space, Pure Barre, Medtronic, Kaplan Education, Ritani, Tria, Gogo Inflight

• Agency management of cross discipline teams

• Established agency goals, values, and internal programmatics

• Managed outward bound marketing blog and social effort

• Set yearly revenue goals, responsible for a 200% increase in creative billings in 2 fiscal quarters

• Increased revenue across agency established 20% fiscal growth

• Established creative, development, and project management process that are still in use across agency and discipline

• Creative leadership and establishment of creative practice

• Social Strategy across all clients

• Social Design and best practices establishment

• Client service from a creative angle, on and available 24/7 for client needs

• Web technology expertise, vendor selection, and management

• Video expertise, vendor selection, and management

• Personally responsible for upwards of 36 active clients and projects at 1 time

• Directly managed and mentored a team of art directors, writers, strategists, and project managers.

• Multiple winning pitches, notable clients are Sodastream, Seamless, Entenmann’s, Kaplan Education, Medtronic, and Tria

Senior Art Director 

Big Fuel, New York, NY 2011-2012

Clients included: GM and Samsung Global

• Art direction of fortune 50 brands

• Creative leadership across agency

• Social strategy and expertise

• Client facing role with regular client interaction, responsible for multiple social campaigns coming to market

• Web technology expertise with a deep understanding of how • web technology translates to social media platforms

• Pitch and new business member with wins that included Phillips and Samsung Global

Senior Art Director 

Digitas, New York, NY 2009-2011

Clients included American Express in multiple B2B and B2C verticals with a focus on Business Platinum , Samsung Global, and Samsung Mobile

• Art direction and creative leadership of fortune 50 brand

• Leadership across disciplines and practices, including print, digital, and video

• Expertise in development of cross media and cross platform campaigns

• Expertise in digital, print, and video

• Expertise in managing multi million dollar shoots for both video and photo

• Extensive client interaction and management of expectations independent of oversight

• Web technology experience, knowledge, best practices

• Extensive concepting for platform and project based work

Senior Art Director 

Tribal DDB, Dallas, TX 2005-2009

Clients included: Mobil1, Nokia, Arby’s, Frito-Lay, Pepsi, Pepsico, Product (RED) At&t, and Wal-mart.

• Art direction and creative leadership of fortune 50 brands

• Leadership across disciplines and practices, including print, digital, and video

• Expertise in development of cross media and cross platform campaigns

• Expertise in digital, print, and video

• Expertise in managing multi million dollar shoots for both video and photo

• Extensive client interaction and management of expectations independent of oversight

• Web technology experience, knowledge, best practices

• Extensive concepting for platform and project based work

• Pitch team wins included Pepsico, Product (RED), At&t, Walmart, Arby’s, and Nokia

Lead Creative Consultant

Jet Powered Group, Fort Worth, TX 2004-2005

Fort Worth based branding firm

• Art direction of local and national brands

• Creative leadership of a team of freelance and full time designer and writers

• Marketing strategy for a team of professionals

• Web technology experience and executional best practices

CEO

Sitio Entertainment, Inc. San Francisco, CA 2001-2004

Designed and executed all marketing, advertising and promotions for the Up & Down Club. 

• Management of 20+ employees,

• Talent bookings

• Day-to-day operation of a nightclub in San Francisco's SOMA district.

Interactive Art Director 

Doremus Advertising, San Francisco, CA 2000-2001

Clients include Morgan Stanley, Tektronix, Hitachi Data systems, Microsoft

• Art direction of national brands

• Creative leadership of a team of freelance and full time designer and writers

• Web technology experience and executional best practices

• Flash design/actionscript

• HTML programming.